Airfoil
Airfoil required a website and branding refresh to align with their transition from a PR agency to PR + Digital. To facilitate this shift, I designed a vibrant, dynamic website that would introduce the company to a new audience. The site is full of color and movement, and effectively conveys the energy and vitality of the company.
Agency
Airfoil
Role
Design Director, Designer
Services
UI, UX, web design, branding
The term "airfoil" refers to a structure with curved surfaces that are designed to provide the optimal balance of lift and drag for flight, and is used as the basic shape of the wings of most aircraft.
I opted to incorporate visual aspects of the words meaning into the design of the website using curvilinear lines as the main motif. This served to create a sense of movement, connect different elements and ideas together and guide the viewer's eyes around the pages.
