Capstone
For Capstone, a global alternative investment management firm, I created a branding system that captures their sophisticated approach to navigating complex global markets. The design uses clean, modern visuals and carefully crafted elements to reflect their expertise in managing volatility and delivering innovative, derivatives-based strategies.
Agency
Versive
Role
Design Director, Designer
Services
Branding, UI, web design, Motion boards
↑ This see-through business card is all about Capstone’s focus on clarity and transparency. The geometric design and blue accents symbolize trust and innovation, while the transparent material highlights their ability to "see through" market complexities and provide sharp, forward-thinking solutions.
↑ The umbrella is a key symbol in Capstone’s branding, representing the stability and protection they offer clients in volatile markets. The bold blue umbrella stands out as a reflection of their tagline, "Different By Design," and highlights their ability to guide clients confidently through uncertainty with an innovative and personalized approach.
↑ The motion boards bring Capstone’s story to life, combining bold visuals, clean typography, and dynamic imagery to communicate their core strengths. They focus on themes like collaboration, adaptability, and results-driven strategies, capturing the energy and precision that set Capstone apart as a leader in navigating global markets.
↑ Capstone’s logo infographic breaks down Capstone’s logo into its four essential pillars: Advanced Technology, Market Expertise, Strategic Insight, and Sustainable Value. Each part connects seamlessly, showing how these strengths come together to create a thoughtful, unified strategy that drives their success.