Pearl Izumi
Pearl Izumi, a leading brand in cycling apparel and gear, needed a campaign that would resonate with a broad spectrum of cyclists—ranging from daily commuters to elite athletes. The goal was to shift the focus beyond competition and performance, highlighting the personal, emotional, and lifestyle aspects of cycling. Additionally, the company sought a digital experience that seamlessly integrated storytelling, product discovery, and community engagement.
Agency
DCG One
Role
Art/Design Director
Services
Advertising, web design
↑ The visuals and copy of the ad campaign emphasize the everyday victories of cyclists, celebrating the freedom, connection, and joy of riding. Each ad captures different cycling experiences—whether it's the thrill of the commute, the satisfaction of progress, or the camaraderie of the cycling community.
↓ The new website design enhances user engagement by balancing high-energy imagery with intuitive navigation. A clear structure invites visitors to explore products, read inspiring stories, and connect with the community. The use of bold typography and immersive visuals ensures a seamless brand experience.
