↑ The "Speak Your Migraine" campaign features images of real migraine sufferers with their mouths obscured, symbolizing their struggle to express the pain and discomfort they experience. The accompanying hand-written text conveys their innermost thoughts and feelings.

The website was designed to build on these themes and provide users with helpful stories, tools, and resources for understanding and coping with migraines. The goal is to encourage more productive and empathetic conversations about this often misunderstood condition.

↑ The Migraine Impact Tool was created so people could see the day-to-day impact migraine has on their lives, providing important information that can be shared with healthcare providers, coworkers, family and friends.

↑ The website uses deep purple and green colors to create a contemplative and internal atmosphere, reflecting the thoughts and feelings of people with migraines. These colors also provide a sense of tranquility and safety for users while they are navigating the site. The use of color is intended to help users feel comfortable and supported as they learn more about migraines and how to manage them.